Last October, I had the privilege of taking part in PA Consulting’s Springboard work experience programme and, within my team, we developed our own innovative solution to food waste. Inspired by NASA’s rovers, we created Defender : a high-tech machine that tested and analysed farmland to provide tailored advice to maximise crop production and minimise food waste. We were only given a week, but within that time we selected the most impactful idea, built a business case for it, and presented it to our peers. No one likes wasting food yet we're all guilty of it. Despite it only being an introduction to business and consulting, my opportunity with PA Consulting opened my eyes to yet another problem humanity is yet to solve. Back in 2015, the United Nations formed a list of targets (named the Sustainable Development Goals) to be taken up by all member states in attempt to ‘ensure that all people enjoy peace and prosperity by 2030’ . No. 12 on that list is Responsible Consumption and